Is this really what women do in jeans? If so, I guess I am way out of the loop. This is an ad for Calvin Klein jeans and the idea behind it, I am still not sure. If laying half naked with water splashing up on you sells jeans, than this is new to me. There are so many things wrong with this image I do not even know where to start. Maybe the fact that they are half naked, or that they are smaller than a size zero, or the fact that they are in a sexualized pose. This is just one of many ads I came across in a magazine that hyper sexualize women as well as objectify them. I found this image in response to what Erika had brought up in class about women in the media.
Monday, March 12, 2012
Women In The Media
Is this really what women do in jeans? If so, I guess I am way out of the loop. This is an ad for Calvin Klein jeans and the idea behind it, I am still not sure. If laying half naked with water splashing up on you sells jeans, than this is new to me. There are so many things wrong with this image I do not even know where to start. Maybe the fact that they are half naked, or that they are smaller than a size zero, or the fact that they are in a sexualized pose. This is just one of many ads I came across in a magazine that hyper sexualize women as well as objectify them. I found this image in response to what Erika had brought up in class about women in the media.
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I really appreciate this response Jordan! I must admit that it is still very hard for me to have any strong opinion of ads containing images like this. Although I agree with what you said about it, there is one side of me that has be cemented to the fantasy of being like one of these women: skinny, colorful, sexy, etc. I won't always say this out loud because many people feel the way you do. However, I know the media has done its job in creating visuals to ingrain in young females' minds what an attractive woman should look like. Hm, what a complex topic...
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